Why #StopKony has worked and can it be replicated?
Jospeh KonyIt’s too early to know whether #STOPKONY or #KONY2012 has been a masterful social media campaign to drive real change or merely an example of Slacktivism. It has certainly raised awareness of the intended target. The campaign and documentary, which you can see here, calls for the arrest of Joseph Kony who leads the Lords [...]
Introductory Notes for PRIA Sessions in Sydney
Photo: striatic via FlickrI’ve been invited to moderate two sessions on Monday October 24th at the Public Relations Institute of Australia’s Directions conference for 2011. I’m including my introductions as a post. If you’re attending the conference, please come along and say hello. Where the rubber hits the road–developing successful social media campaigns. 1.20pm Monday. Speakers: Brian [...]
They really just don’t get it! The election Fail Whale
After Barack Obama used social media to boost his campaign for the White House, and Kevin Rudd experimented with Twitter and Youtube three years ago, I was genuinely hoping this federal election would be the great social media election. But nope– the major parties in the Australian federal election have reverted to old mainstream [...]
