‘Four ways to get your story infront of a reporter’ by someone who knows.
I’ve been a reporter in the Australian market place for ten years including time as a news editor and presenter, in courts and briefly in politics reporting. There are dozens of ways my colleagues will review and search for possible stories, and time and time again there are clear paths to broadcast or print. What [...]
Where does social media management sit in a business? Everywhere.
There are some industry debates for communicators that get us fired up, and the way organisations incorporate social media platforms into the business is no exception. The very concept of social media has many definitions, advocates and detractors, but when it comes to where social media management should sit in the business, start ducking smart [...]
To tweet or not to tweet the breaking news?
Picture: Keiyac on Flickr The Guardian has reported that Sky News operations in the UK has unveiled a new social media guideline that includes restrictions on what is and isn’t tweeted. See it here. The use of social media by journalists remains a thorn in the side for many newsroom executives who are yet to fully understand the reach [...]
