‘Four ways to get your story infront of a reporter’ by someone who knows.
I’ve been a reporter in the Australian market place for ten years including time as a news editor and presenter, in courts and briefly in politics reporting. There are dozens of ways my colleagues will review and search for possible stories, and time and time again there are clear paths to broadcast or print. What [...]
Where does social media management sit in a business? Everywhere.
There are some industry debates for communicators that get us fired up, and the way organisations incorporate social media platforms into the business is no exception. The very concept of social media has many definitions, advocates and detractors, but when it comes to where social media management should sit in the business, start ducking smart [...]
How to use social media to make news stories better.
I’m not different to most reporters using social media; I like to see my follower numbers growing not going backwards. There’s a perception in the wider community that followers means effective engagement, and that builds some social media credibility. It’s circular in that respect but rarely the best end goal. The bigger question for Australian [...]
