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Blog Posts
- Twitter doesn’t ‘do’ anything. We, the people, break the news.
- A panel tackles what women want from social media
- The social media election is so yesterday
- Traditional news and social media: the chocolate tea cup
- Life without a smart phone: feeling disconnected
- To share or not to share? That is the question
- How to write content which will get a reporter’s attention
- Where does social media management sit in a business? Everywhere.
Digital Strategies
Media in a social context? Speak to John Kerrison
Social media platforms help us share messages and build communities. Social media is only a part of marketing, it is not journalism but makes journalism better, and it is not a press release service. Social media is about people using technology to share messages with others and get feedback back from friends, peers and the wider community. It helps people build communities. John Kerrison’s expertise in traditional media has helped him understand the dynamic of messages in the social space and how social media differs from broadcast media. Businesses have to understand the ‘democracy of the message’ in digital spaces. John Kerrison’s study and experience have shown him how messages can be adopted by customers and communities to enrich business– or threaten it.
John Kerrison has built a strong following on Twitter and uses it regularly for his reporting. Twitter is a fast micro blogging site that lets people notify others of news, ideas, blog posts and pictures. Twitter is fast and furious and not for the fainthearted. Social Media policies should focus on the powerful benefits of Twitter but also on the inherent risks. A risk management strategy for social media will have at its heart a training program for staff using Twitter.
Let’s get really social. The Facebook platform is powerful because of the trust invested in it. People use Facebook as a way to stay in contact with loved-ones and friends but also businesses. Increasingly, people are letting organisations into this very personal platform to learn about services and give feedback about products. Facebook pages are powerful and potentially time consuming but worth the effort.
