Kim Sattler should have had a better Social Media plan!
Do you have your own Social Media Plan? It was reported that ACT union official Kim Sattler posted on a Facebook Page about Tony Abbott just hours before the Aboriginal tent embassy protest outside the Lobby restaurant. She wrote, “typical bar room brawler who starts a fight and then disappears like a coward when it [...]
Social media guidelines for newsrooms.
My plan was always to publish my original Masters paper when kerrisonmedia.com was completed. So for the record, as reviewed by Charles Sturt University, my final paper by course work. Executive Summary. This research reviews theory on engagement and corporate reputation, as well as best-practice social media guidelines, to deliver four themes for rules that [...]
The next challenge: bring more audio and video to social media conversations.
The flow of ideas on social media is dominated by text but one way to increasing the take up of a message is to appeal to the human desire to see and hear. Like everyone else in Australia, I’ve been watching Sky News and others with the latest, breaking coverage of the Qantas grounding. The [...]
