Living life on purpose
I’ve had a comprehensive career in media and digital marketing which means I’m like a Swiss army knife of strategic communication. Today, I’m Director of Digital Content and Channels at the NSW Department of Customer Service.
I was a TV reporter for Nine News, ABC News, and Sky News yet my most cherished memories are of presenting news in regional NSW. I once had to play Prime Possum. Did you know there’s a cooling fan in the possum nose? I’ve been a leader in communication roles for 20 years and in 2020 I managed media messaging for a high profile cyber crisis– 20 weeks of my career that forged my understanding of public affairs risk.
If creating powerful narrative were an Olympic sport, I’d share the podium with Brene Brown (she’s amazing) and David Boje (look him up).
More to the man
My childhood growing up in Sydney’s inner west is a treasured time of climbing the mulberry tree in our backyard with my brothers and sisters until it was too dark to see the red berry stains all over our hand-me-down clothes.
A combination of interest in drama and social justice meant journalism was a logical career path for more than a decade.
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