A Social Media Manager is a little like the Ring Master in a circus: keep the audience enthralled, safe, and coming back for more.
Author: John Kerrison
John Kerrison was a reporter for ABC and Nine News, Sydney. He hosted Technology Behind Business for Sky News. He has a Masters in Organisational Communication and is currently Director of Communication at Service NSW.
The secrets of social media management? Mind the gap
It’s typical for social media managers to share a last hurrah post when changing roles. I’m off to an exciting new challenge at Service NSW so this is that post about some of what I’ve learned and loved doing with Transport for NSW.